American Family Insurance
American Family Insurance - Quote Experience
American Family Insurance, also abbreviated as AmFam, is an American private mutual company that focuses on property, casualty, and auto insurance, and also offers commercial insurance, life, health, and homeowners coverage as well as investment and retirement-planning products. As the Lead UX/UI Designer in the E-Commerce team, I successfully develop J.D Power #1 ranking digital shopping experience, innovative design solutions and world-class product experiences that transform how consumers shop for insurance. I also designed with an AI-first mindset, envisioning how intelligent recommendations, co-pilots, agents, and assistive interactions enhance user workflows. I drive user experiences from concept to delivery based on in-depth comprehension of user needs and design principles.