American Family Insurance, also abbreviated as AmFam, is an American private mutual company that focuses on property, casualty, and auto insurance, and also offers commercial insurance, life, health, and homeowners coverage.
As the Staff UX/UI Designer in the E-Commerce team, I successfully develop J.D Power #1 ranking digital shopping experience, innovative design solutions and world-class product experiences that transform how consumers shop for insurance.
Designed scalable, component-based interfaces aligned with Angular/React and supported by HTML/CSS
Created wireframes, high-fidelity designs, and prototypes using Figma
Collaborated with engineering via Storybook to build and validate reusable UI components
Applied AI-driven design approaches to enhance user workflows and personalization
Ensured accessibility compliance with Section 508 and WCAG
Partnered with UX research to conduct usability testing and drive data-informed design decisions
Led cross-functional alignment and contributed to UX content strategy and information architecture
Used tools and technologies: Figma, Figma Make, Figjam, Photoshop, Illustrator, Sketch, Zeplin, Axure, Wireframing, Prototyping, Interaction design, Angular, React (component-based frameworks), HTML/CSS (responsive and accessible design), Storybook (component documentation and validation), AI tools (e.g., GitHub Copilot and design AI tools for ideation and workflow acceleration), Accessibility standards: Section 508, WCAG, Usability Testing (user interviews, moderated/unmoderated testing, analytics-driven insights).
NTT Data Services is a trusted global innovator of IT and business services.
Partnered with developers, product managers and business analyst to create experiences connecting people to technologies that transform the way we all work.
Lead designer for big clients such as ServiceNow, Sun Life and Willis Towers Watson.
Managed multi-disciplinary, delivering value in the form of design solutions.
Led design to understand and empathize with people to help my cross-functional team solve customer and business problems.
Developed dashboard designs from operational to analytical that presented all information, enterprise software and large transactional software experience, showed trends and risky areas, updated users on what happened with data visualization tools from Power BI to Sisense.
Worked with the delivery coaches, product managers, product owners, developers in agile environment.
Used tools and technologies: Figma, Sketch, Adobe XD, Adobe Illustrator, Zeplin, Figma, Miro, Adobe CC, HTML/CSS, Axure.
United Healthcare is a Group company which provides network-based health and well-being benefits and services for employers and consumers nationwide.
Instrumental to business owners, business analysts and developers to design the user interaction of new site capabilities based on user research and business requirements.
Supported mobile and web based portals that help provide members, employers, brokers and healthcare providers with tools to manage healthcare benefits.
Used tools and technologies: Sketch, Axure, Adobe Illustrator, Adobe CC, HTML/CSS.
University of Massachusetts Dartmouth
American Family Insurance ranks 2nd in the J.D. Power 2024 U.S. Insurance Digital Experience Study
American Family Insurance ranks 1st in the J.D. Power 2023 U.S. Insurance Digital Experience Study
My ServiceNow Portal, winning intranet from technology companies