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company overview quotes our leadership team board of directors | |
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The art and science of listening and incorporating
customer and market needs into product marketing, planning and management
processes is at the heart of ListenPoint. Our Team ListenPoint's founders, Steve Richard and Scott Seaton, are both seasoned Silicon Valley executives, who have long been committed to customer-centric approaches to product management, marketing, and sales. Working together they have assembled a highly experienced team and group of investors who all share a common passion for - and expertise in - developing customer-centric solutions. Pursuing Winning Products Highly successful products are the lifeblood of every business or product division and central to an executive team's mission to "make the numbers." Nothing is more critical to a product division than developing product strategy, plans, and requirements that increase market share by outdoing the competition. Even leading companies have to keep the pressure on: With constant and rapid change in needs, preferences, and market conditions, the war is never won. Internal vs. External View Statistics have repeatedly shown that product management and planning fail when they are internally focused rather than customer and market focused. Billions of dollars are lost each year on new products and product strategies that are behind the curve or out of sync with market needs. A single misguided strategy on just one product can cost millions in lost revenue. The market is truly unforgiving. Need for Systematic Business Process Today, there are no systematic business processes for pursuing market acceptance across all products and services in a portfolio. Product line managers must depend on their gut instincts, personal networks, and ad-hoc, "seat of the pants" methods. The results are clear-roughly 50% of all new products never make it to market or fail completely. And a high percentage of existing products sell below forecast and do not achieve their full potential, even after a huge multi-year investment. Our Vision We believe that it's critical for product marketing, planning and management to begin with understanding customer and market requirements. By embracing continuous customer and market-centric processes that trickle down to all levels of your company, your products and services will succeed in the marketplace. At ListenPoint, that is precisely how we set out to build our solution. More than 100 leading Global 2000 companies helped us define and create our enterprise-focused product marketing, planning and management solution. By leveraging new technologies, not available in the past, those responsible for making tough decisions and driving action now have the power and insight they need to succeed. Of course there's no way to completely erase the pressure to plan, launch, and manage products that thrive in the market. But with ListenPoint, you can focus your energy and resources on products and services that make a difference, both to your customers, and your bottom line.  Aberdeen White Paper |
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© 2000-2003 ListenPoint, Inc. |
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